Friday, November 21st, 2008
Quick Copywriting Tips for Your Email Marketing Campaign
Originality is almost always welcomed, but not if it’s poorly executed. You don’t always have to pose original content when marketing your business. Due to time and other common constraints, there will be instances when you’ll be forced to publish marketing copies for your email newsletter. When that [...]
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Tuesday, November 18th, 2008
Email Marketing Conversion Rate
Conversion rates show the percentage of success in which your email marketing campaign had been successfully converted into the desired action. It can be anything from subscribing to your newsletter, acquiring new membership, or purchasing your products and services.
Tallies for computing the conversion rate of your email marketing campaign must not, of [...]
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Saturday, November 15th, 2008
8 Suggested Items to Include in Your Email Marketing Checklist
For better work efficiency and customer service, use an email marketing checklist to ensure the quality and timely arrival of your emails.
8 Suggested Items to Include in Your Email Marketing Checklist
Goal List
List down the specific goals you wish to achieve with your email. Once you’re done [...]
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Wednesday, November 12th, 2008
Email Marketing Tips on Making a Clearer and Stronger Call to Action
A call to action is usually composed of two or three lines, possibly making up a single paragraph, which emphasizes the importance of information provided in the body and the need for the reader to perform the desired action. If your email newsletter focused, [...]
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Sunday, November 9th, 2008
Getting Started with Email Broadcasting
Email broadcasting is a convenient and efficient way to communicate with your customers with just a few clicks. If you wish to try it out, here’s what you should do.
Choose an email broadcasting vendor.
Unless you’ve got the necessary resources like time, money, knowledge, skills, and effort among other things to establish [...]
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Thursday, November 6th, 2008
Email Marketing Basics
If it’s your first time to try out email marketing then here are the golden rules of what you should and shouldn’t do.
Don’t Send Unsolicited Email
They won’t read it, and that’s best case scenario. What could be worse is that they’ll label your email as SPAM and you risk getting blacklisted by their [...]
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